江西省歌舞剧院的新标灵感来源于乐符,直观体现出歌舞剧院的行业属性。乐符形态巧妙结合代表江西、歌、舞、剧院的英文首字母J-S-D-T,标志曲线贯穿如同音乐的旋律和舞蹈的飘带,突出歌舞属性和活力。同时标志也形似引亢高歌的江西省鸟:白鹤,凸显出江西省歌舞剧院的地域特色。

The new logo of Jiangxi Song and Dance Theatre is inspired by the musical note, which intuitively reflects the industry attributes of the theatre. The musical note form combines the initials J-S-D-T, which represent Jiangxi, song, dance and theater, and the curve of the logo runs through as the melody of music and the dance ribbon, highlighting the brand’s singing and dancing attributes and vitality. At the same time, the logo also resembles the bird of Jiangxi Province that leads to a high song: the white crane, highlighting the regional characteristics of the Jiangxi Provincial Song and Dance Theatre.

标志的底图是一位带着麦克风的歌唱演员侧颜,这个形态来源于江西省地图,图形既表现出江西的地理特点,又体现出文艺品牌的行业特点。

The bottom image of the logo is the side view of a singing actor with a microphone. This form is derived from the map of Jiangxi Province, and the graphic shows both the geographical characteristics of Jiangxi and the industry characteristics of the opera house.

Description

江西歌舞剧院是江西省级别最高的文艺演出机构,成立于1957年,多次受到毛泽东等老一辈无产阶级革命家的接见和赞誉。
江西歌舞剧院品牌升级从标志图形到标准字体,全方位优化了视觉设计美感,同时提升了品牌文化内涵,凸显出了江西特色以及品牌文艺个性和精神。标志整体造型简洁现代,易于记忆传播,纵横比例完美契合黄金分割比,直观表现出“江西新乐符”的设计概念。

CUSTOMER

江西歌舞剧院 Jiangxi Song & Dance Theater

What we did

Logotype / VIS design